Is Direct Mail and Promotion Marketing Dead?
Mail and Promotional Marketing expert Phil Claps CEO of KC Printing in Barrington IL stated �I have often heard over and over again that TV died when streaming video found the web. Yet somehow these industries are increasing and therefore are providing more value for patrons who advertise. Same with Unsolicited mail and Promotion Marketing Dead?
Phil Claps
(Newswire.net -- June 3, 2013) Barrington, IL -- Phil Claps And the Business KC Printing in Barrington IL answers the issue �Is Unsolicited mail and Promotion Marketing Dead?"
The main reason companies feel mail is dead could be because of the kind of mail they may be sending as well as their message. 64% of shoppers said they valued the mail they received, only 36% of business owners believed customers valued their mailings, based on a current USPS poll.
Here�s a great article on direct mail statistics by Jean Grunert, of Demand Media, some pertinent info for business mailings and some interesting stats. Simply, it�s among the best suggestions about building a sustainable company. The problem now isn�t that has the most effective product but who has the most effective online marketing strategy to market their product or services.
Phil Claps CEO of KC Printing in Barrington IL stated �In days gone by year we have seen Mail response rates increase significantly. The most crucial part of your unsolicited mail campaign can be your call-to-action. Customers require a supply of touching you easily or perhaps the entire campaign is a failure. You have to try to motivate these phones have more information, buy now or schedule an appointment. �
�78% of homes either read or scan advertising mail provided for their household.� ~ USPS Household Diary Study
Marketing is about a series of activities that assists prospects build trust in your brand. It will take more than one attempt to close a sale it doesn't matter what platform you are using. Remember you are not selling services or products you're offering a solution to a problem.
During our interview Phil Claps stated "I suggest that you have your marketing message reviewed with a professional firm, measure your results and don�t stop trying after one try. This gives the highest probability to accomplish your purpose."
Once you have prospects in your funnel it is important to get Promotional gifts in your prospects hand. Promotional gifts continue to be going strong. Whilst many individuals assumed that form of advertising and marketing was dead in the water the alternative is, in reality, true as promotional gifts remain a remarkably powerful advertising tool.
Promotional products allow visitors to see your logo and associate your brand. The harder people who become aware of your brand the higher results you will notice running a business and purchases.
About
KC Printing started in 1988 in Palatine as a print broker out of a 2 bedroom apartment. Our motto was Service, Service, Service.
We wanted to split up ourselves. So we treated every order want it was our first job, from your biggest customer.
As the years passed, we added sales agents, branded appeal, and promotional products.
As the printing world changed, we embraced technology and committed to digital printing equipment to carry on supplying the best final result!
Our business carried on growing, snowballing into real commercial press and bindery-that means we could handle any job ;)
Today, we are a prosperous print shop. We've 15k square feet plant with 23 employees. And our quality has won the process of large national chains.
But our key's that we always remember where we came from. I always remember what it was like working from my apartment.
And for that reason I treat each order as if it absolutely was my first.
Phil Claps can be contacted at his KC Printing office.
KC Printing
Lake Barrington, IL 60010
Telephone: 847-382-8822
Website: http://kcprint.com
Email: [email protected]
http://www.linkedin.com/pub/phil-claps/3/234/650